Trends marketers should watch out

Short-form content such as Instagram Reels, TikTok, and YouTube Shorts is becoming increasingly popular. Video marketing will be the most commonly used concept in 2022 due to its ability to attract attention and lead to more engagement than other forms of content. Reels are highly preferred and used as a go-to tactic because the Instagram algorithm significantly favours them. Videos should be used in a variety of marketing activities, including email marketing, websites, and advertising. Some of these short-form videos on social media platforms are produced by influencers. As a result of this phenomenon, influencer marketing will also increase. And what’s better than user-generated content? With the ever-increasing introduction of new social media platforms, influencers keep up with the latest trends so they can provide brands with the tools they need to succeed with various types of engaging content.