The commercialization of weddings in India is not a new phenomenon; rather, it has been prevalent for quite some time now. What was earlier an expensive affair with extravagant ceremonies with thousands of people on the guest list, is now also a possible source of income for famous personalities. But while celebrities have plenty of money already, you would wonder why they need to commercialize this highly sacred institution of marriage, as is considered in our country. Well, while some donate it to charity the way Anushka- Virat did, some just want their fans to be a part of their life journey every step of the way.