Top 11 GA4 Metrics to Track for SEO Success in 2025

Tracking the right metrics in Google Analytics 4 (GA4) can greatly enhance your SEO efforts. Here are the top 11 metrics to focus on for SEO success in 2025:

Organic Traffic:

Monitor the number of visitors coming in through organic search. This helps you measure the effectiveness of your SEO strategies.

User engagement (engagement rate):

Track how users interact with your site through metrics like engaged sessions and average engagement time. High levels of engagement are generally associated with quality feedback.

Session Duration:

Measure the average time users spend on your website. In the long run, it can show that your content is valuable and relevant.

Bounce Rate:

Analyze the percentage of visitors who view only one page. A high bounce rate may indicate the need for content improvement or better targeting.

Conversion Value from Organic Traffic:

Look at how many visitors convert (e.g., purchase, subscribe to newsletters) from organic traffic to evaluate the quality of that traffic.

Top landing pages:

Identify pages that receive the most organic traffic. This helps you understand the content that resonates with your audience.

Exit Rate:

Track how many people leave your website from specific pages. High exit rates may indicate areas for improvement.

Mobile Traffic:

With the importance of mobile optimization for SEO, track the percentage of organic traffic coming from mobile devices and make sure your site is mobile-friendly.

Page load time:

Measure the loading speed of your pages. Faster load times contribute to a better user experience and can have a positive impact on SEO rankings.

Event tracking:

Set up events for basic actions (such as downloads, video playback, etc.) to understand user behavior and engagement with your content.